Good design has a job to do. I make sure it does it.

Staff Product Designer with over a decade working across enterprise SaaS, consumer products, and complex multi-surface systems. I operate at the intersection of product strategy and execution — translating ambiguous business problems into clear product decisions, and clear product decisions into outcomes that show up in the metrics that matter.

I think in terms of activation, retention, and conversion before I think in terms of UI. I'm most effective embedded in product teams that care about why something is being built — not just what's being built. I've worked inside 4-in-the-box models, helped design orgs earn visibility inside large companies, and built systems and processes that make teams around me faster.

Wisconsin-based. Remote-native. I ask a lot of questions before I open Figma.