Work
These case studies represent a cross-section of the kind of problems I find most interesting — operational complexity, underserved markets, products that have to earn user trust to function. Each one involved ambiguity, competing stakeholder priorities, and a clear business outcome attached to the design work.
Web, Mobile, Research
Unlearn, Then Build
Reimagining GM's connected vehicle fleet platform for an underserved market — from greenfield discovery to launch
Mobile, Web, Research
Dream Delivery
How a field research-driven redesign reduced inventory loss and restored technician trust at Sleep Number
Web, Mobile, Research, Code
Paper Trails to Digital Highways
Unifying a fragmented enterprise fleet platform to drive self-serve adoption and reduce sales-assisted onboarding at J.J. Keller